Class 39 Recently Completed the Working with the Media Seminar
In December, member of Class 39 completed their Working with the Media seminar
Key areas explored during the seminar included:
Meeting the media: Participants engaged in a panel discussion with Spokesman Review City Editor, John Stucky; KXLY Radio Reporter, Kristi Gorenson and KHQ TV Anchor, Stephanie Vigil. Panelists emphasized the elements needed to make a successful story in their form of media. The class also met with the Spokesman Review Editor, Ron Curley, to understand how stories are selected for the newspaper.
Articulating your message: Class members learned the importance of having an 'elevator pitch' to intrigue reporters and members of the public, and the value of knowing and telling your story to engage an audience.
Speaking to the media: Class 39 practiced working with the media in mock TV interviews conducted by communications professionals. Interviews were filmed and critiqued.
Gonzaga Professor Dr. Joe Albert’s presentation, “What’s Your Story? The Use of Narrative in Effective Leadership”. Dr. Albert challenged participants to make stories real by using their own unique stories to make a connection with their audience. The theme “Telling Your Story” was carried throughout the seminar.
Northwest Farm Credit Services Marketing and Public Affairs Vice President, Linda Hendrickson, and Marketing Consultant, Jennifer Mengarelli led the class through a powerful “Crisis Management Exercise” that was based on a true incident. Participants learned how to prepare and react to a crisis with a list of best practices.
Thursday evening featured a Leadership Networking Reception at Washington State University College of Pharmacy. Featured speaker, Chancellor Lisa Brown, provided an overview of the new Elson S. Floyd College of Medicine and a presentation titled, “Improving the Life of Washingtonians”.
What Leaders Learned from this Seminar:
What Class 39 Leaders Gained From the Seminar
- Dr. Joe Albert was fantastic. I really enjoyed hearing his story and thinking about my own story. I was inspired to take some time to think about my timeline and find the turning points that have occurred in my life that have brought me to where I am and how they define me as a person.
- I think the predominant theme of 'telling your story' was fantastic. Even if I'm just telling the person next to me on the plane my ag story, I'm contributing to positivity for our industry.
- I have a lot more respect for the power of media and what is involved in obtaining a story. It showed me how media is curious for more stories and if we don't tell the stories for ag and forestry then others will tell it for us.
- I gained a much deeper appreciation for how the news gets made. It was very helpful to learn about the motivations and drivers for the news professionals we had the opportunity to meet. Understanding what is truly newsworthy and the rationale for what does or does not make it to press was immensely valuable.
- As uncomfortable as it is I always enjoy being removed from my comfort zone and challenged. The TV interview with critiques were very useful. To be put in a situation where you have to think on your feet and respond appropriately was a memorable experience.
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Class 38 Recently Completed the Transportation Seminar in Seattle
Washington’s transportation system is analogous to the human circulatory system: it’s absolutely critical and when one part isn’t functioning optimally the rest of the system suffers. Citizens rely on the transportation system for mobility and quality of life. The state’s key economic sectors – agriculture, manufacturing, tourism, and technology – rely on an efficient and properly maintained system to access customers, suppliers and employees.
During the Transportation Seminar, Class 38 explored the reality that Western Washington traffic jams negatively impact Eastern Washington farms, and gained perspective on the importance of Seattle’s port and related infrastructure to the broader economy.
After the seminar one participant reflected, “This seminar was an incredible, eye-opening look at logistics and the importance of Seattle-area transportation issues. I did not realize the vitality and vulnerability of our transportation system. Every businessperson in Washington should attend this seminar!”
Another said, “I have a greater appreciation for how interconnected our state is, and will definitely use my new insights to look deeper into how we on the Eastside are connected to Seattle.”
What Leaders Gained From This Seminar
Class touring F.C. Bloxom Company, international
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AgForestry Cultivates Leaders
Come experience Washington’s premier leadership education and development program that cultivates effective,
informed leaders in agriculture, forestry, fishing, aquaculture, related businesses and industries.
WHAT IS AGFORESTRY LEADERSHIP?
AgForestry is recognized as the premier leadership development program in Washington state that cultivates effective, informed leaders in agriculture, forestry, fishing and related natural resource industries. The program offers hands-on learning experiences to teach the skills needed to be a leader and voice for agricultural commodities, drive natural resource industry growth, and economic vitality. Over eighteen months, 12 leadership seminars are presented throughout Washington on topics including: Communication, Group Dynamics & Public Speaking, Working with Media, Social Services, State Government, Forestry, Agriculture, the Columbia River System, Crime & Corrections, and Transportation. The program also includes one week in Washington DC learning about National Government and two weeks of International Study on Trade, Culture and Government
Over the course of 18 months, AgForestry presents 12 leadership development seminars across the state at public and private institutions of higher education and leading businesses on various topics including government, economics, international trade, communication, water issues, media relations, the criminal justice system, and the environment. Additionally, the program includes a seven-day seminar in Washington, D.C., and a two-week seminar in a selected foreign country. For each leadership class, the AgForestry Leadership Program awards 24 fellowship seats from a group of state-wide applicants that encompass a range of professions and industries. These include those directly involved with agriculture, forestry, and fishing (producers, processors, shippers, marketing and sales) as well as related fields such as education, law, finance, government, human resources and labor, media, and public relations. The selection process is highly competitive.
Leadership is best developed with other leaders
The AgForestry Leadership Program brings together a variety of top-quality leaders from all areas of the natural resources community. This reinforces that we are all connected through government policy, industry practices, and community relationships. What happens on the west side of the state can have a direct impact on Eastern Washington and vice versa; what occurs in Seattle or Olympia can have an impact in Colville or Kennewick. The AgForestry Leadership Program prepares its participants and members to apply this knowledge.
The AgForestry network includes over 1,000 program alumni and numerous industry partners. The network is valuable; for example, if someone is faced with a question involving regulations or new legislation for either the natural resource industry as a whole, or a specific commodity, the AgForestry network allows you to connect with and learn from others who may be in your specific area or industry. The network also facilitates relationship building with people you may not otherwise have contact with, such as environmental communities, regulators and legislators - locally, statewide, nationally and globally.
AgForestry graduates are leaders who:
- Have acquired the skills needed to effectively communicate in their organizations and communities.
- Have broadened their knowledge on issues that are important to natural resource industries.
- Have obtained insight into how communities work together successfully. They have learned about issues which affect our state's budget. They realize that leadership is needed in every part of society. AgForestry graduates are providing leadership from the grassroots up, serving in local, state and federal government and NGO's. Others are taking the lead as creative entrepreneurs, creating new systems of marketing and producing, adding economic value and developing new markets domestically and overseas.
- Meet and build relationships with a wide range of individuals who are leaders from other communities, regulators, and commodity groups. They become articulate advocates for natural resources.
- Are action-oriented, critical thinkers and solution seekers who serve as a voice for natural resource industries.
- Employers and individuals who make the investment and support participation in the program can be assured that leadership class members are experiencing unique opportunities, and learning and acquiring leadership skills that will be incorporated into their jobs and communities.
- Be prepared to make key leadership decisions based on being able to see the "bigger picture" of issues and challenges.
- Become more action-oriented, critical thinkers and solution seekers.
- Play a key role in providing leadership from the grassroots level up, which is critical to communities across our state and nation.
- AgForestry graduates are serving as county commissioners, local, state and national legislators, school board members, and on numerous decision-making and economic development committees and commission
For application and candidate nominations please click HERE
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