Leadership Class 39
Class 39 Recently Completed the Working with the Media Seminar
In December, member of Class 39 completed their Working with the Media seminar
Key areas explored during the seminar included:
Meeting the media: Participants engaged in a panel discussion with Spokesman Review City Editor, John Stucky; KXLY Radio Reporter, Kristi Gorenson and KHQ TV Anchor, Stephanie Vigil. Panelists emphasized the elements needed to make a successful story in their form of media. The class also met with the Spokesman Review Editor, Ron Curley, to understand how stories are selected for the newspaper.
Articulating your message: Class members learned the importance of having an 'elevator pitch' to intrigue reporters and members of the public, and the value of knowing and telling your story to engage an audience.
Speaking to the media: Class 39 practiced working with the media in mock TV interviews conducted by communications professionals. Interviews were filmed and critiqued.
Gonzaga Professor Dr. Joe Albert’s presentation, “What’s Your Story? The Use of Narrative in Effective Leadership”. Dr. Albert challenged participants to make stories real by using their own unique stories to make a connection with their audience. The theme “Telling Your Story” was carried throughout the seminar.
Northwest Farm Credit Services Marketing and Public Affairs Vice President, Linda Hendrickson, and Marketing Consultant, Jennifer Mengarelli led the class through a powerful “Crisis Management Exercise” that was based on a true incident. Participants learned how to prepare and react to a crisis with a list of best practices.
Thursday evening featured a Leadership Networking Reception at Washington State University College of Pharmacy. Featured speaker, Chancellor Lisa Brown, provided an overview of the new Elson S. Floyd College of Medicine and a presentation titled, “Improving the Life of Washingtonians”.
What Leaders Learned from this Seminar:
What Class 39 Leaders Gained From the Seminar
- Dr. Joe Albert was fantastic. I really enjoyed hearing his story and thinking about my own story. I was inspired to take some time to think about my timeline and find the turning points that have occurred in my life that have brought me to where I am and how they define me as a person.
- I think the predominant theme of 'telling your story' was fantastic. Even if I'm just telling the person next to me on the plane my ag story, I'm contributing to positivity for our industry.
- I have a lot more respect for the power of media and what is involved in obtaining a story. It showed me how media is curious for more stories and if we don't tell the stories for ag and forestry then others will tell it for us.
- I gained a much deeper appreciation for how the news gets made. It was very helpful to learn about the motivations and drivers for the news professionals we had the opportunity to meet. Understanding what is truly newsworthy and the rationale for what does or does not make it to press was immensely valuable.
- As uncomfortable as it is I always enjoy being removed from my comfort zone and challenged. The TV interview with critiques were very useful. To be put in a situation where you have to think on your feet and respond appropriately was a memorable experience.
Leadership Class 39 List
|4||Reed Britt||Ron Britt & Associates||Consultant Researcher||Yakima|
|2||Hannah Clark||Washington Association of Land Trusts||Executive Director||Seattle|
|1||Kim Eads||Washington State Department of Agriculture||Program Manager||Olympia|
|Avista Utilities||District Operations Manager||Moses Lake|
|2||Trevor Faucett||Northwest Farm Credit Services||Vice President - Relationship Manager||Arlington|
|2||Jake Finlinson||King County Wastewater Treatment Div.||Project Manager||Seattle|
|4||Nate Fulton||Wells Fargo||Vice President - Business Development Officer||Yakima|
|5||Braidy Haden||Wiley Farms||
JR Simplot Company
Agronomy Raw Development Manager
|2||Brian Looper||Department of Natural Resources||Fire Forester||Tacoma|
|1||Theresa Madden||Black Star Ranches||Human Resources and Payroll Manager||Moxee|
|5||Christopher Magruder||Boise Cascade Wood Products||Log Buyer 1||Colville|
|6||Michael McLaren||Ste. Michelle Wine Estates||
|4||Kristyn Mensonides||Mensonides Dairy - AgHealth Laboratories||Marketing - Hospital Team||Mabton|
|6||Katie Gordon Nelson||Kamiak Vineyards-Gordon Estate Winery||Marketing-Bookkeeper||Pasco|
|1||Jean Snyder||Washington State Dept of Health Shellfish Program||
Public Health Advisor, Shellfish Water Quality Restoration Program Lead
|1||Mick Sprouffske||Department of Natural Resources||Land Surveyor||Shelton|
|1||Trent Warness||Hancock Forest Management||Resources Information Forester||Vancouver|
|4||Jenna Weber||Payne West Insurance||Broker - Producer||Yakima|
|6||Scott Witt||Banner Bank||Vice President-Relationship Manager - Ag Banker||Walla Walla|
|4||Kyle Womach||Columbia Valley Fruit, LLC||HR and Safety Manager||Yakima|
Class - Seminar Schedule
|2016 - 2018|
|Class 39 - Year One|
|Location - Sponsor||Dates||Theme|
|October 12-14||Leadership, Communication|
|Wenatchee||November 15-18||Group Dynamics and Public Speaking|
Northwest Farm Credit Services
|December 14-16||Working with the Media|
|January 11-13||Social Issues|
WA Forest Protection Association
February 25 - March 4
|May 17-19||Forestry Issues|
|2017 - 2018|
|Class 39 - Year Two|
|Location - Sponsor||Dates||Theme|
|Tri-Cities||September 6-8||Jack Felgenhauer Agriculture Issues|
|Vancouver||October 4-6||The Columbia River System|
|Walla Walla||November 1-3||Crime and Corrections|
|International Travel||January, 2018||Trade, Culture and Government|
|March 21-23||Public Policy Presentations|
|May 3-4||Launching Your Leadership Resources|